You have created your video production and you have it uploaded to all of the free video hosting websites and now you want to move on and step it up a notch. You should start looking into television advertising. It is the best way to get people of all audiences to view your video and unlike video hosting websites; people don’t have to click on your advertisement to view it.
Advertising on television can be expensive, but if you have the right sponsors and the correct amount of money, it won’t be too difficult.
1. When to Advertise
2. Channels
3. Local Advertising
4. National and International
When to Advertise
Finding a good time for your video production to show on television is huge. You want to hit as many viewers as possible so getting a good time frame is very important. You want to shy away from having your video shown in the late hours of the night. You probably shouldn’t go anywhere after eleven at night and nowhere before nine in the morning. You should want some time between five and nine at night. That is when the most television is watched.
Channels
The channels that you advertise on do not have to have a direct relation with your charity but you shouldn’t advertise on a station that is the complete opposite of your video. You should also try to keep your commercial on the main channels that people watch. Keeping your video on the most watched stations will get more people to view your commercial.
Local Advertising
Local advertising will only make sense if you are a local charity. If you are a local charity, there is really no need to advertise anywhere else but locally. Local advertising is also much cheaper than advertising nationally or internationally. Remember, if you are only a local charity, there is no need to advertise anywhere else but locally.
National and International
Advertising nationally and internationally is only for the much larger charities. If you are a local charity, stay away from this as there is no need. Advertising nationally and internationally can be expensive but it is a way to reach a much bigger audience and can be extremely worth it in the long run. You could be getting many more donations and a lot more help from people.
Advertising on television is not a must but if you are trying to advertise your charity to a much larger audience, then I highly recommend it. I only recommend it after you have used the video production websites like YouTube and Vimeo. Only after that should you advertise on television.
Promotional Videos are a video production London company serving clients internationally. We specialize in web video production and targeted video marketing campaigns. We specialize in films to train, educate and inform audiences. Visit us for more.
